Can i send bulk email from a folder in google

Published October 4, 2024 · Updated July 20, 2026 · Bulk Email

If you keep contacts organised in Google - a label, a group, or a Sheet - you can email that whole set at once. Here is how to send bulk email from a folder or group in Google, and how to do it without tripping limits.

Emailing a Google contact group

In Google Contacts, open or create a label (Google's version of a folder) and add your contacts.
In Gmail, start a new message and type the label name in BCC.
Gmail expands it to everyone in that group - send within your daily cap.

For personalised sends

To address each person by name, use a mail-merge add-on that reads a Google Sheet, so every recipient gets their own message rather than a mass BCC.

Mind the cap: emailing a large label still counts against Gmail's daily limit. For big lists, send through a dedicated SMTP instead.

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Frequently asked questions

Can I send bulk email from a folder in Google?

Yes - use a Contacts label (Google's folder) in the BCC field of Gmail, within your daily cap, or a mail-merge add-on for personalisation.

How do I email a large Google group?

For big lists, use a dedicated SMTP with a mailer rather than Gmail, to avoid the daily cap and improve deliverability.