Mail Tester is one of the most precious tools if you want to improve your email delivery and make sure that your messages get to the inboxes of your recipients instead of spam. Being a marketer, business owner, or just someone who sends out a lot of emails, understanding the best ways to use Mail Tester can really make all the difference in your communication via email. In this tutorial, we will discuss what Mail Tester is, how to use it effectively, and good practices for achieving better deliverability.

What is Mail Tester?

Mail Tester is an online email testing tool that helps check the quality and deliverability of your emails. It evaluates your email on a number of criteria including:

• Spam Score: Chances that the email would end up in spam filters.
• Blacklists: Check if the sending IP or the domain exist on any known spam blacklists.
• DNS Records: Validates SPF, DKIM, and DMARC records.
• Content Analysis: Scans your email content for spammy phrases or links.

With Mail Tester, you’ll be able to diagnose issues before sending your emails and thus increase chances of delivery.

How To Use Mail Tester

Access Mail Tester

Open your web browser, enter into the web and go to mail tester.

Create a Test Email Address

1. Click on “Test Your Mail”: On the home page, you will see the option to test your mail.
2. Get Your Short Term Email: Mail Tester will automatically generate a unique short term email for you. You will now copy and paste this address, since you will send your test email from it.

Send a Test Email

1. Compose Your Email: Open your email client – such as Gmail, Outlook, etc.- and start composing an email.
2. Insert Temporary Address: Paste the temporary email address from Mail Tester into the “To” field of your email.
3. Add Your Message: Include a subject line and body text for the email. Include links or images you typically include if you are testing specific elements.
4. Send the Email: Once you feel good about your email, you should send it to the temporary email address Mail Tester has provided you with.

Interpret Your Results

1. Go back to Mail Tester: Return to the Mail Tester page.
2. Click “Check Your Score”: Wait a few seconds (it may take a minute or two for the email to be processed), then click the button to score your email.
3. Go Over the Report: Mail Tester will test your email and report back to you with a score out of 10. The report looks at:
   • Your spam score and delivery problems.
   • If you have any issues with your SPF, DKIM, or DMARC records.
   • Content suggestions and best practices.

Make the Changes

1. Analyze the Report: What the report states, so note down the mistakes that need correction.
2. Make Changes: Change the text in your email, the DNS server or any other area according to Mail Tester’s recommendation.
3. Rerun Test: When you have carried out a major change, the score may improve, but it is always necessary to run another test to get a sense of the improvements.

Best Practices for Improving Email Deliverability

• Use a Custom Domain: Sending from a custom domain—for example, your name@your business.com—will increase credibility and drive the email better.
• Enable SPF, DKIM, DMARC: As you make use of authentication, the spoofing and reputation at the sender end decreases.
• Clean the Email List: You would need to remove inactive or bounced email addresses that are in your list presently to have a good sender reputation.
• Avoid Spammy Content: Try not to use language or formats so spammy that you’re using lots of capital letters, or lots of exclamation marks, or using seriously misleading subject lines.
• Engage Your Audience: Monitor and keep in good standing relationships with your recipients so they open and interact with your emails, which will contribute to a better sender reputation.

Frequently Asked Questions

Is Mail Tester free?

Mail Tester is free, with limited tests per day for basic email testing.

How often should I test my emails?

It makes sense to check your emails every time you have an important campaign going on, should you notice problems in terms of deliverability or plan on changing the content of your email.

Can I use Mail Tester for marketing campaigns?

Absolutely! Mail Tester especially helps marketers ensure deliverability optimization on any campaign.

Do I have a bad score?

There are indeed recommendations on how to improve your grade in the Mail Tester report, along with some implementations that might be necessary for email content, authentication records, and list management practices.

Conclusion

A Mail Tester can help you determine whether your emails will reach your addressees or not. By following these steps, you’ll be able to diagnose problem spots, enhance your deliverability, and further improve your email marketing strategy. Testing in cooperation with regular reviews from Mail Tester will contribute to maintaining a good sender reputation and thus to successful communication through your emails to audiences.