How to Spam checker

Get insights into spam checker and how it can enhance your overall email marketing strategy.

Of course, email marketing can be an effective means of reaching your audience; but what’s the point of reaching your audience if your emails end up in the spam folder? So, what’s a spam checker? A spam checker is a software that assesses your content based on sender reputation and other considerations for the probability of being marked as spam. So, in this guide, we are going to explore how to use a spam checker effectively to improve email deliverability.

Step-by-Step Guide to Using Spam Checker

Step 1: Choose a Reliable Spam Checker Tool

There are numerous spam checker tools available in the market and they could be either free or paid. Here are some of the most popular ones:

Mail-Tester: It is one that filters out the spam content and gives a score based on the basis of content, IP reputation, and many more.

SpamAssassin: This is an open-source spam filter used to check e-mails by using a scoring system.

MXToolbox: This tool allows checking blacklist, analyzing email headers, and even spam tests.

Litmus Spam Testing: This is a paid service that tests your email copy against the major spam filters like Gmail, Yahoo and Outlook. Choose a spam check tool that best works for your needs and budget.

Words that Trap in Spam Filters: Words in your email copy like “free”, “guaranteed”, “buy now”, and “urgent” are the words that will wake up the spam filters. Try to steer clear of using them too often.

Avoid ALL CAPS and Excessive Punctuation: Emails, mostly written in full caps, highly marked with exclamation marks and other special characters, get flagged as spam like most spammers.

Check the Email Structure: Ensure your email has a proper structure: it must have a clear subject line, personalized greeting with as much salutation as possible, body content, and a signature.

Step 3: Test the Email Sender Reputation

Ensure that your email domain is verified on both SPF and DKIM. These records will prevent your emails from being flagged as spam.

Check the IP Reputation: Suppose you are using a shared IP address. Check that with the help of a spam checker. Bad reputation on an IP could cause your even clean emails to be tagged as spam.